Continuing to Innovate in a Competitive Landscape
Technological advancements, an increasingly competitive space, and a growing global demand for the benefits of crypto have encouraged us to continue innovating to provide a world-class product. Therefore, we have a team of over 200 based in London, Singapore, Kyiv, Tokyo, Toronto, Dallas, Dublin, and Atlanta that are constantly suggesting new ideas, working on partnerships, and developing next-generation upgrades.
We were the world’s first company to launch a crypto-enabled debit card, back in 2015, which allows users to spend crypto in their day-to-day lives, anywhere that accepts Visa or Mastercard. This was linked to the Wirex app, where we now offer up to 20 different traditional and cryptocurrencies that can be easily bought, exchanged, held or sold.
One of the features we’re most proud of is our world-first Cryptoback™ rewards programme. In June 2019 we created our own, native token: WXT, and using our Cryptoback™ rewards scheme, Wirex customers can earn up to 2% rewards back in WXT for purchases made with their Wirex card, in-store on online. Since it’s automatic, it’s a great way to introduce people to the exciting world of crypto for those who might not know where to begin.
Last year, we gained a lot of recognition for launching our first crowdfunding campaign that raised £3.7million, and for becoming the first crypto-friendly company to receive both Mastercard and Visa Europe Principal Memberships. This is no easy feat for any company to be awarded these, let alone a crypto company! It’s so encouraging to know that both investors and international brands are recognising the incredible advances we’ve made in the fintech and crypto spaces, and we hope this will only continue.
2021 has already been hugely successful for us. For starters, we reached over 3.5 million customers on the platform, spread across the UK, EEA, and APAC regions, but we also launched our brand new crypto-enabled multi-currency Mastercard debit card for Wirex customers living in the UK and EEA. Not only this, but we’ve upgraded our popular rewards system with X-tras, which allows users to subscribe to higher Cryptoback™ rewards and receive up to 12% AER annual Savings Bonus on their WXT balance. We’re continuing to develop our app with user-friendly features, and only last week announced a partnership with Snowdrop Solutions Ltd. to provide a range of location-enriched services in-app which show customers exactly where their transactions take place.